
People are going to buy from you when they get outcome. When you create actionable content and it works for them, they will always come back for more. Then you take that value proposition and translate it into your sales funnel so you can get convert those visitors into customers. It's as simple as putting a call to action at the end of that wonderful content.
When you do research for this content, there are some questions you need to ask first.
* What keywords are customers using to find my business online?
* What is the problem they are trying to solve?
Using Google keywords tool you can find out the niche keywords for your product or service, for your business, and for your industry. You will find the unique, really focused, terms and phrases people are using specific to a niche or one audience.
After you find these keywords, you go and write a targeted message that's relevant to those keyword searches. You need to find a list of about thirty words to incorporate into your website and social content. Anything you put out should have those thirty keywords.
The next thing is how and where are you going to find your target audience online? People frequent alot of places like blogs and Facebook according to their interest. You have to find the places that interest your target audience. Put yourself in their shoes and 'pretend' to be them. Where would you go? What would attract you to that ad? What content are you seeking online?
Another thing is to start a weekly content blog and address those things in that blog. Again wrap it around those thirty keywords you found in your research.
Find those top sites that your target audience frequents and put a banner ad that will catch their attention. They will trust your ad because of all the great valuable content you have been putting out there online. Success comes when you give alot first and take second. When you want to help people and have a genuine need to make others a success online then you will attract those same people in your business and you will grow your income. That's when success is guaranteed online.
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